30-Day Real Estate Photography Marketing Action Plan

This structured plan will help you attract clients, grow your brand, and secure bookings in just one month.

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Week 1: Build & Optimize Your Online Presence

  1. Create or Improve Your Website • ✅ Choose a platform (Wix, Squarespace, WordPress). • ✅ Set up a portfolio page with high-quality before & after images. • ✅ Add a services page with pricing, package details, and add-ons (drone, video, virtual staging). • ✅ Optimize for SEO with keywords like: • “Real Estate Photographer in [Your City]” • “Professional Listing Photos Near Me” • ✅ Add a booking system (Calendly, HoneyBook) to make scheduling easy.

  2. Set Up & Optimize Google My Business (GMB) • ✅ Claim your Google Business Profile. • ✅ Add professional photos, contact details, service area, and business hours. • ✅ Ask 3-5 past clients for Google reviews. • ✅ Post updates like “Before & After: How Professional Photos Sell Homes Faster!”

  3. Optimize Social Media Profiles • ✅ Instagram: Post 9-12 high-quality images and reels (before & after, drone shots, behind-the-scenes). • ✅ Facebook: Create a Business Page and upload photos, videos, and testimonials. • ✅ LinkedIn: Connect with realtors, property managers, and home stagers.

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Week 2: Outreach & Networking

  1. Email Marketing to Real Estate Agents & Brokers • ✅ Compile a list of 50-100 realtors from Zillow, Realtor.com, and LinkedIn. • ✅ Craft a personalized email: Subject: “High-Quality Photos That Sell Homes Faster” Body: • Quick intro & a link to your portfolio. • Benefits of professional photography (faster sales, higher price offers). • Offer a first-time client discount or free headshot with their first booking. • Call to action (CTA): “Let’s schedule a quick chat or a test shoot!” • ✅ Follow up in 3-5 days if no response.

  2. Network & Partner with Local Real Estate Pros • ✅ Attend real estate networking events in your city. • ✅ Join Facebook groups for realtors & post about your services. • ✅ DM 10-15 realtors daily on Instagram or LinkedIn. • ✅ Offer a free mini-shoot to a top realtor in exchange for referrals.

  3. Run Facebook & Instagram Ads • ✅ Budget: $5–10/day targeting local real estate agents & FSBO sellers. • ✅ Ad Type: Carousel or Reel showcasing before & after listing photos. • ✅ Call to Action: “Book a Free Consultation Today!”

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Week 3: Content & Lead Generation

  1. Create Engaging Social Media Content

Post 3-5 times per week on Instagram, Facebook, and LinkedIn: • ✅ Before & After shots showing the impact of pro photography. • ✅ Behind-the-scenes videos: “How I Shoot Real Estate Photos.” • ✅ Realtor Testimonials (Share video clips or text reviews). • ✅ Educational Posts: “Why Professional Photography Sells Homes Faster.” • ✅ Stories & Reels: Share client wins and time-lapse edits.

  1. Offer a Realtor Referral Program • ✅ Incentive: $50 discount or free drone shots for every referral. • ✅ Promote via email, social media, and in-person meetings. • ✅ Send follow-up emails to past clients asking for referrals.

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Week 4: Expand, Automate & Track Results

  1. Automate & Streamline Your Booking System • ✅ Set up automatic follow-ups with potential leads. • ✅ Use HoneyBook or Calendly for easy scheduling. • ✅ Offer realtors subscription plans for ongoing listings.

  2. Track & Adjust Marketing Strategies • ✅ Check Google Analytics for website traffic sources. • ✅ Track which Instagram or Facebook posts get the most engagement. • ✅ Adjust ads and outreach based on response rates. • ✅ Keep a CRM (Customer Relationship Management) to track who has booked, who needs a follow-up, and who referred new clients.

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Ongoing Monthly Growth Strategy • Attend at least 1-2 real estate events per month. • Post 10-15 high-quality Instagram posts & reels. • Send email campaigns to past clients for repeat bookings. • Partner with home stagers, interior designers, and realtors for cross-promotions.